Job Description

About Us:

At Chick-fil-A, we are dedicated to serving our customers with unparalleled hospitality and high-quality food. Our commitment to excellence extends beyond the kitchen, and we are looking for a dynamic and strategic Marketing Director to join our team and elevate our brand to new heights.

Position Overview:

As the Marketing Director at Chick-fil-A, you will be responsible for developing and executing innovative marketing strategies that drive brand awareness, customer engagement, and sales growth. You will lead a talented marketing team, connect with leaders and organizations in Champaign-Urbana, and leverage data-driven insights to shape and implement impactful campaigns and local events. You will work directly with the owner/operator of Chick-fil-A Champaign, Dan Harrison.

Key Responsibilities:

• Strategic Planning: Develop and execute comprehensive marketing strategies that align with Chick-fil-A's brand values and business objectives.
• Campaign Management: Lead the creation, execution, and optimization of multi-channel marketing campaigns, including digital, social media, print, and experiential marketing.
• Market Research: Conduct market research and analyze consumer trends to identify opportunities for brand growth and competitive differentiation.
• Brand Development: Maintain and enhance the Chick-fil-A brand identity, ensuring consistency across all marketing materials and communications.
• Team Leadership: Manage and mentor a team of marketing professionals, fostering a collaborative and results-oriented environment.
• Budget Management: Oversee the marketing budget, ensuring effective allocation of resources and maximizing return on investment.
• Partnerships & Sponsorships: Identify and cultivate strategic partnerships and sponsorships that align with Chick-fil-A's brand values and marketing objectives.
• Performance Analysis: Utilize analytics tools to measure and report on campaign performance, customer engagement, and overall marketing effectiveness.
• Serve the team and guests: Serve alongside a passionate and fun team for short periods of time while gaining insight into how the Chick-fil-A operation runs.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field preferred but not required.
• Experience in marketing, with a proven track record of leading successful marketing initiatives in the quick-service restaurant or retail industry.
• Strong understanding of digital marketing, social media strategies, and consumer behavior.
• Excellent leadership, communication, and interpersonal skills.
• Ability to think strategically and execute tactically, with a keen eye for detail.
• Proficiency in marketing analytics tools and software.
• Passion for the Chick-fil-A brand and commitment to our purpose of creating and spreading joy in the lives of all we serve.

Why Join Us?

• Innovative Culture: Be part of a forward-thinking company that values creativity and encourages new ideas.
• Career Growth: Opportunity for professional development and career advancement within a rapidly growing organization.
• Impact: Play a key role in shaping the future of a beloved brand and positively impacting the Champaign-Urbana community

Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.

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