We are seeking a talented Head of Paid Media, Programmatic, and Social to join the Digital Marketing Team. This role will collaborate with internal media teams and external media agencies to develop and execute strategic media plans and partnerships. This position oversees programmatic, mid-funnel, and social media team members while guiding the evolution of the go-to-market media strategy.
The role involves partnering with teams across Loyalty, Engagement, Analytics & Personalization, Creative, Digital Media, National & Local Marketing, and Go-To-Market to integrate messaging, audiences, and measurement across channels. Additionally, this role provides subject matter expertise in programmatic media, digital, social, TV/CTV, and audio while driving innovation. The ideal candidate will identify new ways to approach planning, research, predictive ROI, execution, and evaluation.
Essential Duties and Responsibilities
Required Qualifications
Preferred Knowledge, Skills, and Abilities
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